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12 August 2026Web Development

How to Find a Good Web Developer in the UK: A Small Business Guide

Written by Simon Fielding, Founder, HollowMINT

Dark smoke-like ribbon threaded with green data points flowing across a black background — HollowMINT artwork for the web developer guide
How do you find a good web developer? It is a strange kind of decision for most business owners: you're hiring someone to build something you probably can't personally evaluate. You can't read the code. You often can't tell a rushed build from a solid one just by clicking around. So the decision ends up resting on proxies — a portfolio, a quote, a gut feeling about someone on a call.
This guide is about tightening those proxies into something more reliable: specific questions to ask, specific things to check, and the patterns that tend to separate a developer who'll deliver from one who won't.

Start with what you actually need

"Web developer" covers a huge range of people and setups: solo freelancers, small studios, large agencies, and DIY platform builders (Wix, Squarespace) that don't involve a developer at all. Before you compare anyone, get clear on what you're actually building — a brochure site, an e-commerce store, a booking system, something with custom functionality — because that decision changes who's even the right fit, before price enters the conversation.

Questions to ask before you hire

Can I see examples of similar work? — Not just any portfolio — sites of a similar size and complexity to what you need. A stunning e-commerce build doesn't tell you much if you need a simple five-page brochure site, and vice versa.

Who actually does the work? — Some agencies sell the project then hand it to a subcontractor you never speak to. Ask directly who you'll be working with day to day.

What happens after launch? — Is there a support period included? What does an hour of changes cost afterwards? Get this in writing, not implied.

Who owns the domain, hosting, and code? — This is the one people skip and regret. You should own your domain and hosting account outright, and have access to the full source code — not be locked into the developer to make even small changes.

What's the communication plan? — How often will you hear from them during the build? One update at the end is a red flag for anything beyond a very small site.

Fixed price or hourly? — Ask which it is, and what happens if the scope changes. A fixed price with no scope document is just an hourly rate with extra steps.

Red flags worth walking away from

No live examples of real client sites — Template mockups or "concept" work in a portfolio, with nothing you can visit and click through, is a warning sign.

No written scope or contract — If what you're getting, for what price, by when, isn't written down anywhere, you have no way to hold anyone to it later.

Pressure to decide immediately — "This price is only valid today" is a sales tactic, not a technical constraint. A legitimate developer can hold a quote for a reasonable window.

Vagueness about ongoing costs — Hosting, maintenance, and support costs should be stated plainly, not discovered after you've paid the deposit.

You can't get a straight answer about ownership — If it's unclear whether you'll own your own domain and hosting account, assume you won't — and ask why.

Portfolio ≠ proof — what to actually check

A polished portfolio screenshot tells you almost nothing about how a site performs in the real world. Instead of just looking, visit the actual live sites: check how they load on your phone, on a slow connection, not just on the developer's demo laptop. Look at whether the design actually fits the business it's for, or whether it looks like the same template with a different logo. And where you can, ask to speak to a past client — a developer confident in their work won't hesitate to put you in touch with one.

The takeaway

The best signal isn't the flashiest portfolio piece — it's clarity. A developer who explains scope, ownership, and cost plainly, upfront, without you having to drag it out of them, is telling you a lot about how the rest of the project will go.
At HollowMINT, you work directly with the person building your site — no account managers, no unnamed subcontractors — and you own your domain, hosting, and code outright from day one. If you're comparing options for a new build, get in touch and we're happy to talk through what your project actually needs, no pressure attached.

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